How to Make Your Airbnb Appeal to Workationers

There’s a growing sector of the working population who are no longer tied to a physical office and can perform their work remotely from anywhere. Workationers are embracing the benefits of combining a family holiday with working remotely in a beautiful climate, combined with cheaper living costs.

Targeting digital nomad travellers is a lucrative way to fill your booking calendar as these guests usually stay for weeks at a time. The requirements of business travellers and leisure travellers overlap, however, business travellers often have specific needs. In this blog post, we provide tips to attract workationers, and suggestions on the essentials guests need for working remotely.

How to attract digital nomad travellers to your Airbnb

Amenities that business travellers appreciate

Guests who are combining a holiday with work are generally used to the high standards established by 4 or 5-star hotels when working away. Therefore, you need to wow them with a hotel-like experience, but with the perks of staying in a more ‘home-from-home’ environment.

Going the extra mile with some not-so-standard Airbnb amenities does wonders for your overall guest rating.

Suggested amenities:

-Stationery (pens, paper, envelopes, stamps, post-it notes & a stapler)
-Extension leads, power strips, a universal adapter, a docking system and USB charging points
-A generic laptop charger with a universal set of plugs that fit most common laptops
-Espresso machine
-Smart speaker/headphone
-A wireless printer/scanner
-A washing machine and dryer are must-haves for long-term stays.

Create a dedicated workspace

Set up an inviting designated workspace in your holiday home where guests can comfortably work, with plenty of room to spread out laptops and paperwork. It should be a quiet area that gives them privacy for virtual meetings.

Ensure an ergonomic setup with a comfortable chair, natural light and lamps for good lighting. The right workspace reduces distractions and improves overall guest satisfaction.

Remember that more than one member of the family might be working remotely and need to use the workspace.

Reliable high-speed internet

A high-speed and reliable internet connection is a non-negotiable for digital nomads. Invest in a high-quality router, mesh Wi-Fi, data points and backup internet options to ensure a seamless connection. You should also provide a contact who can support in case of connectivity issues.

Enhanced comfort

Downtime and rest are just as crucial when working on holiday as when at home. Invest in a great mattress, high-quality bedding, eye masks and earplugs. A comfortable and restful sleep enhances productivity and overall guest satisfaction.

An outdoor space where guests can work in the fresh air or retreat to at the end of their workday is highly valued.

Lastly, provide a yoga mat and a set of kettlebells so guests can work out. Maybe offer complimentary access to a local gym or link up with a local personal trainer.

Make life easy

Business travelers are used to staying in hotels so you have to provide similar comforts such as daily cleaning at a time that’s convenient for them as they will be working or on a conference call. Ensure that your check-in/check-out processes are fast, easy and flexible.

Highlight transport facilities

A business traveller will appreciate nearby transport facilities as they may need to travel to meetings or a conference during their long-term stay. Guests may also bring a car or rent one, so offering free parking could be a big incentive.

Optimise your listing site adverts

The digital nomad travel market is heavily promoted on listing sites like Booking.com and Airbnb. These sites enable owners to promote their holiday let to remote workers so ensure your appeals to travellers looking to work whilst on holiday. Highlight all the amenities that make your property a welcoming, comfortable, and productive environment for both work and relaxation.

To summarise

Keep in mind that more often than not, business travellers visit the same city multiple times. By going the extra mile to accommodate workationers and exceeding expectations, you’ll increase your chances of attracting loyal guests who want to stay at your property every time they’re in the area.

Note: We do not provide cover for corporate lets or property let to workers. Our policy covers guests staying at the property on a holiday basis.