Founded in 1984, Schofields is a family run company specialising in holiday home insurance for properties in the UK, France, Spain, Portugal and Italy. Phil Schofield leads the marketing team and offers a wealth of industry knowledge to the Schofields blog and various online publications.
With over 10 experience managing holiday lets, Phil is an active member of the holiday letting and self-catering community, providing expert holiday letting advice, as well as essential holiday home marketing tips. His combination of insurance and marketing knowledge make him a key asset to the holiday rental industry.
Reading Time: 5minutes It’s safe to say that, in this day and age, it would be a little short-sighted of any holiday cottage owner to not consider social media seriously as part of their marketing mix. For the holiday rental industry in the UK, the adoption of social media by some hosts has proved to be a very useful marketing tool. We spoke …
Reading Time: 7minutes Marketing your holiday let to potential and existing guests doesn’t necessarily need to be a seasonal exercise. There are plenty of recurring annual events you could potentially weave into your marketing strategy to encourage guests to book your rental throughout the year. It’s all in the timing, and to help get you started, we’ve put together some great ideas which …
Reading Time: 6minutes Did you know that it costs holiday rental owners five to eight times more to gain a new customer– compared to the cost of retaining an existing one? Repeat bookings can be seriously valuable, and, considering most guests will not return if they feel unappreciated, it can really pay to stay in touch with them; both before and after their …
Reading Time: 5minutes For smaller holiday property businesses, keeping the booking calendar full whilst giving guests a great experience can be a challenge. Consistently convincing customers to choose your property is tough in a crowded market, where increased competition means holiday rentals need to minimise costs and maximise customer satisfaction to succeed. As well as enticing guests to stay with you through compelling …
Reading Time: 4minutes If you have a holiday rental, you’ll know just how hard you need to work to consistently delight your guests. You work to provide them with an arresting slice of homely tranquillity from which to explore the sights and sounds of the local area and, with any luck, they will leave rested and full of praise for what was a …
Reading Time: 6minutes The holiday rental market is becoming more competitive each day, which means it’s harder to convince guests to book with you. However, making your rental stand out from the competition isn’t impossible. There are certain things you can offer to set your holiday rental apart from the competition and entice guests to choose your property over others. The key is …
Reading Time: 3minutes If your looking for a property to use as a holiday rental, we can reveal that the location that will offer the best return on investment (ROI) is Kissimmee. Our research has looked closely at the top tourist destinations across the globe over the past 2 years and those which are expected to remain popular. With this information, we have reviewed the costs of purchasing a …