Founded in 1984, Schofields is a family run company specialising in holiday home insurance for properties in the UK, France, Spain, Portugal and Italy. Phil Schofield leads the marketing team and offers a wealth of industry knowledge to the Schofields blog and various online publications.
With over 10 experience managing holiday lets, Phil is an active member of the holiday letting and self-catering community, providing expert holiday letting advice, as well as essential holiday home marketing tips. His combination of insurance and marketing knowledge make him a key asset to the holiday rental industry.
Reading Time: 7minutes According to Phocuswright, 70% of people that stay in holiday homes can’t remember who they stayed with. That’s a huge amount of people who are unlikely to be a repeat guest. Of course, your new bookings might still thrive, but at a cost. Businesses spend a small fortune to attract new customers, whilst neglecting their past customers. On average it …
Reading Time: 8minutes Why Every Holiday Rental Owner Needs to Blog A blog is an essential marketing tool for your holiday home business. It gives you the opportunity to show the “human” side of your business, connect with readers on a personal level and prove that you’re not just another rental owner. Most people will research a destination before choosing their accommodation. According …
Reading Time: 6minutes Holidaying in England can be a bit hit and miss weather-wise. One day you can have glorious sunshine and the next torrential rain. A rainy day can leave guests stuck inside with nothing to do in an area unknown to them. This can be a great worry for a holiday home owner, as bored guests are likely to have an unhappy …
Reading Time: 3minutes Revealed are the top holiday home locations in the UK. We’ve broken down the statistics on the locations with the most properties owned and the furthest distance owners have to travel in order to reach their holiday getaway home. The benefits of having your own place in your chosen area can hold many benefits, the selected destination could hold a special …
Reading Time: 6minutes Paying online is now the preferred method for travellers looking to book your holiday home. It’s a quick and simple process that allows travellers to securely reserve their holiday dates. You can also boost your occupancy rate by making the booking process easy for guests. Still unsure? Here’s why you need to accept online payments. Online Payments are Easier It’s …
Reading Time: 7minutes In the last few years, holidaymakers have been duped out of thousands of pounds following the rise of travel cyber scams. Fraudsters have taken to posing as legitimate holiday property owners and tricking innocent people into handing over their hard-earned cash. Action Fraud reported that in 2015 a whopping £11.5 was stolen by online scammers. A massive 425% increase from …
Reading Time: 8minutes As the saying goes, a photo paints a thousand words especially when it comes travel. As a holiday rental owner, it’s imperative that you showcase the best attributes of your property and its location. Unsurprisingly, your images will be the focal point of a holiday maker’s decision making on where to stay. For an individual holiday rental, there is a …